Jharkhand Women Self Supporting Poultry
Cooperative Federation Ltd.

( A Sustainable Livelihood for Rural Women )
 

 
 
About Us

Introduction:

Rain-fed agriculture has traditionally been the core of livelihoods for poor families in rural Jharkhand, supplemented in varying degrees by small livestock rearing, handicrafts, wages and hunting and gathering. Improving agricultural productivity and more generally the productivity of primary rural resources is, therefore, essential to enhance rural livelihoods. Agriculture, however, has inherent limits as a livelihood for land-less people and marginal farmers; it offers only fragile livelihoods to farmers in agro-ecologically marginal or vulnerable regions; further declining farm sizes due to population growth further limits the livelihood potential of agriculture. Thus, beyond increasing agriculture productivity, the challenge therefore is to develop livelihood opportunities based on rural enterprises that do not depend on land, supplement agricultural income, offset its uncertainty and exploit the growing demand for new products, especially in urban centers.

Poultry: The Big Opportunity

By 2020 it is estimated that poultry would account for the largest portion of the livestock output, which would be more than 50 % of the total global agricultural output in financial terms. In India also livestock accounted for about 32 % of the total value of agricultural output with poultry contributing a major share. While the production of agricultural crops has been rising at a rate of 1.5-2 % per annum that of eggs and broilers has been rising at a rate of 8-10 % per annum. The increasing demand for livestock (protein) products is driven by sustained economic growth and rising incomes. In addition, the income elasticity of demand for meat products is high. Meat consumption has increased by over 80% between 1983 and 2000. The greatest increases (in percentage terms) have occurred in poultry. In 1981, the production of poultry meat was 0.12 million tons which at present is 2.2 million tons. The per capita consumption of poultry meat in 1970 was 146 gm and at present it is 1.6 kilogram.

Future plans

The best practice in the poultry industry is large scale poultry farming, supported by backward and forward linkages which include the necessary vertical integration such as parent farm, hatchery etc. It reduces the cost of production and production at a large scale helps to establish monopoly in the market for better price realization. The federation is planning on a parent unit for supply of eggs to the two hatcheries. This would further reduce the cost of production as well as ensure quality check on the eggs vital for good quality of chicks.

The forward linkage as collective marketing which was restricted to wholesaling is taking a step further to branding and retailing. The product has been branded as “Fresco Chicken”, for the identification of the product in the market. The retailing is in the initial pilot stage, focusing on hawker system for retailing, with customized and home delivery services to the consumers for the promotion of the brand. The next stage includes opening retail counters for the brand. This will bring a complete new phase for the Federation, giving larger benefits to the small producers and an identity in the market.

Mission

The mission of the organization is to develop livelihood opportunities based on rural enterprises that do not depend on land, supplement agricultural income, offset its uncertainty and exploit the growing demand for new products, especially in urban centers. The vision of the organisation is to provide a sustainable livelihood for the rural women. With women belonging to resource poor families with low risk taking ability, the short term objective is to try out the idea of small scale poultry units with each producer rearing not more than 500 poultry birds per cycle. The long term goal of the initiative lies in the standardization of the Small Holder model of Poultry Units that offers enormous scope for further expansion of the activity to benefit large number of poor rural women in Jharkhand.

Vision

The vision of the organisation is to provide a sustainable livelihood to the rural women.

 
Functional Areas

The federation presently consists of 10 member co-operative and a producers company in Hazaribagh. The member co-operatives are functioning in the 20 blocks of the districts of East Singhbhum, Lohardaga, Gumla, Khunti, Dumka, Koderma and Bokaro. The future plan consists of saturating these districts and spreading to other districts such as Godda.
  The present out reach:

Districts Blocks
East Singhbhum Potka, Patamda, Ghatsila
Lohardaga Senha, Kurru
Gumla Raidih, Palkot, Ghaghra
Khunti Torpa
Dumka Kathikund, Dumka, Shikaripara
Koderma Chandwara
Bokaro Peterbar, Gola
Godda Godda, Pathalgama
Hazaribagh          Padma, Chouparan, Barhi

  The furure plan: 

The Department of Animal Husbandry, Govt. of Jharkhand, has adopted the small holders poultry prototype of JWSPFL and sanctioned the project for entire Jharkhand. The project will be achieved with the help of Federation and other organisations interested in the activity. The project has been sanctioned for the following districts along with the districts which already have the poultry operations running in it: 

S. No.  District 
1.  Deoghar 
2.  Jamtara 
3.  Pakur 
4.  Ramgarh 
5.  Ranchi 
6.  Chaibasa 
7.  Garhwa 
8.  Chatra 
9.  Giridih 
10.  Latehar 
11.  Palamu 
12.  Sahebganj 
13.  Saraikela 
14.  Jamshedpur 

Status at present for all co-operatives of Jharkhand (Fy 2010-11): 

At present, this is the largest broiler producing unit in the state with the annual production of 6933.62 MT and annual sales turnover is Rs 4208.27 lakh. This means, the average daily sales is 20 MT.  The co-operatives controls 90% of the market in the district towns and 20% of the total state market. The members have earned Rs 309.05 lakh during the financial year. 

  Progress so far on year on year basis for all the co-operatives of Jharkhand: 

Particulars  FY 03-04  FY 04-05  FY 05-06  FY 06-07  FY 07-08  FY 08-09  Fy 09-10  Fy 10-11 
Membership   475  829  1380    2100  2500  3235  3467  3869  
Sales (MT)   395.54  810.35  1963.24  2428.11  3015.39  4814.47  5429.3  6933.62  
Sales turnover (Rs Lakh)   142.00  299.00    770.57   993.13  1252.79  2688.93  3272.17  4208.27  
Members profit (Rs Lakh)    12.11    19.26      71.79      86.81      91.85    250.72   348.38   309.05  

Hatchery at Lohardaga and Peterwar:  

   Since we have one of the biggest broiler producing unit of Eastern India, for supply of input, it has to depend on the suppliers with the lesser turnover. It has been found that the members of the co-operative societies have to compramise with quality and quantity many a times. After feed, chick is the most important factor. Seeing this, the co-operative society of Lohardaga District has established the state biggest hatchery which has the capacity to produce 3 lakh chicks per month. Each member saves at least Rs 2 per chick.The eggs are being purchased from Jabalpur, Hyderabad, Jalandhar and Banglore. One more hatchery of this capacity has been completed and is operational since May 2011 at Petarbar in Bokaro district funded by NCDC. The total monthly production of the chicks is 6 lakh per month. The hatching eggs are not available in the eastern region and we have to purchase it from Southern or Northern states of the country. A parent unit for the production of hatching eggs will be a boon for the enterprise on which the livelihood of 5000 women are involved. It is required that the hatchery to be backed by parent farm.  Therefore a plan to establish a parent unit is in the pipe line. 

Feed Mill 

 Almost all the co-operative societies have feed mixing plant. They procure maize and soyabean De-oilled cake from market and 15% concentrate from Federation and prepare the complete feed. Federation is managing a feed mill at Barhi in Hazaribagh district where 15% concentrate (mineral mixure) is prepared and supplied to the co-operative societies. The average daily requirement of the feed to all the co-operative is more than 50 MT. Another feed mill is under construction at Peterwar for uninterrupted supply of feed to the cooperatives.

 

 

Organisational Structure


Manpower Details:

S. No.

Particulars

No.of units

1.

Chief Executive Officer

1

2.

Production Manager

2

3.

Accountant

1

4.

Central Supervisor

1

5.

Supervisors

15

 
Product Marketing and Business

 


The forward linkage as collective marketing was restricted to wholesaling where poultry buyers take their vehicles to the farms in the villages to lift the birds. The product marketing of the birds is taking a step further to branding and retailing. The product has been branded as “Fresco Chicken”, for the identification of the product in the market. The retailing is in the initial pilot stage, focusing on retail outlet, with customized pieces and home delivery services to the consumers for the promotion of the brand. The next stage includes opening a chain of retail counters for the brand in all the major cities of Jharkhand . This will bring a complete new phase for the Federation, giving larger benefits to the small producers and an identity in the market.

Last Years Business:

Particulars

Fy 03-04

Fy 04-05

Fy 05-06

Fy 06-07

Fy 07-08

Fy 08-09

Fy 09-10

Fy 10-11

Fy 11-12

Membership

475

829

1380

  2100

2500

3235

3467

3969

4006

Sales (MT)

395.54

810.35

1963.24

2428.11

3015.39

4814.47

5429.3

6933.62

8886.36

Sales turnover (Rs Lakh)

142.00

299.00

  770.57

 993.13

1252.79

2688.93

3272.17

4208.27

5133.14

Members profit (Rs Lakh)

 12.11

 19.26

   71.79

   86.81

   91.85

 250.72

348.38

309.05

339.28

Affiliated Societies


 
S. No. Name of the co-operative Blocks No. of villages Members
1 Gumla Grameen Self-Supporting Poultry Co-operative Society Ltd. Raidih, Palkot, Ghaghra 24 729
2 Peterwar Grameen Self-Supporting Poultry Co-operative Society Ltd. Peterwar, Jaridih, Gola 24 707
3 Potka Grameen Poultry Co-operative Society Ltd. Potka 20 318
4 Kurru Grameen Poultry Co-operative Society Ltd. Kurru 17 617
5 Torpa Grameen Poultry Co-operative Society Ltd. Torpa 21 491
6 Godda Grameen Poultry Co-operative Society Ltd. Godda, Pathargama, Sundarpahari 13 184
7 Chandwara Grameen Poultry Co-operative Society Ltd. Chandwara 6 244
8 Ekta Mahila Kukutpalak Swawlambi Sahkari Samiti Ltd. Dumka, Shikaripara, Kathikund 13 617
9 Patamda Grameen Poultry Co-operative Society Ltd. Macha 1 100
Total 139 4007


 

Contact Details
 

Jharkhand Women self supporting Poultry cooperative federation ltd

Ashok Nagar,  Road No. 5,

Opp. IGNOU Regional Centre,

Argora Road,

Ranchi – 834002 (Jharkhand)

Ph.: 0651 – 2241165, 9204792877, 9204858781
Email: pawanojha@pradan.net